https://blog.dinterweb.com/pt/caso-exito/hiraoka

Centralized communication for Hiraoka teams with HubSpot

Implemented services:
Marketing Hub Marketing Hub
Service Hub Service Hub
Sales Hub Sales Hub
Integration Accompaniment Integration Accompaniment
detalle-hiraoka

Hiraoka leading the home appliance and technology market in Peru

With more than 60 years of experience, Hiraoka has earned nationwide recognition for its commitment to product quality, excellent customer service and warranty.

Hiraoka is a leading retailer that offers an extensive range of products to meet a variety of technology and home needs. Its catalog includes computers, cell phones, gamers, televisions, home appliances and much more.

In addition, Hiraoka distinguishes itself by offering high quality products from renowned brands and providing excellent customer service. With several branches and a solid presence in the market, it is a reliable option for those looking for the latest innovations in technology and household goods.

  • Industria
    Industry
    Insurance
  • Tamaño de la empresa
    Company Size
    50 employees
  • Ubicacion
    Location
    México

Challenges faced by Hiraoka

Reto: Lack of centralized information

Lack of centralized information

The lack of centralization made it difficult to have a complete view of operations and it took longer to coordinate sales, marketing and customer service efforts.

Reto: Lack of follow-up of pending purchases

Lack of follow-up of pending purchases

Hiraoka did not have an effective system for taking back outstanding customer purchases. This resulted in a potential loss of sales and a less smooth customer experience.

Reto: Lack of customized communication

Lack of customized communication

Communication with customers was less customized and efficient. Hiraoka faced difficulties in segmenting its database and sending messages targeted to each customer's specific needs.

How Dinterweb helped Hiraoka overcome its challenges

Channel integration and CRM Team training WhatsApp implementation

Dinterweb connected and centralized all of Hiraoka's information channels, including e-commerce, physical stores, social media, customer service, chat and native WhatsApp integration.

In addition, it facilitated data migration between different CRM systems, unifying marketing, sales and customer service information.

With all the information in one place, Hiraoka gained a complete view of its operations, improving efficiency and facilitating strategic decision making.

The Dinterweb team provided training to the different Hiraoka teams in the use of marketing, sales and customer service tools.

This included advanced utilization of the new CRM system, ensuring that the teams were aligned and working with best practices to maximize efficiency and effectiveness.

The implementation of native WhatsApp integration into Hiraoka's CRM system enabled faster and more efficient communication with customers. Hiraoka can now answer inquiries, send notifications and provide support in a more streamlined manner, thus improving customer experience and after-sales service.

These actions allowed Hiraoka to optimize its operations, improve customer experience and make efficient use of its CRM.

Key Results of HubSpot Implementation at Hiraoka

  • Sales visibility

Thanks to the implementation of HubSpot, Hiraoka now has an accurate understanding of how many sales have been made in both its physical stores and e-commerce. This level of visibility allows the company to better analyze its performance, identify trends and make informed decisions to optimize its sales strategies.

 
  • Abandoned cart tracking

Hiraoka has implemented follow-up emails for abandoned carts and failed purchases. This has allowed them to reengage potential customers who abandoned their carts, increasing the likelihood of completing those sales and improving the conversion rate.

 

  • Specific segmentation

With HubSpot, Hiraoka has created more targeted segmentation lists, categorized by purchase amount and by store. This segmentation allows Hiraoka to target its marketing campaigns more effectively, personalizing offers and messages for different customer groups.



  • Customized Landing pages

Customized product and offer landing pages were developed, improving customer acquisition. These targeted pages allow Hiraoka to highlight promotions and products in a more attractive way, increasing interest and conversion of visitors into customers.

 

  • Open communication channels

The implementation of chatbots has opened up new channels of communication with customers, facilitating interaction and immediate support. This enhances the customer experience and enables Hiraoka to address inquiries and resolve issues efficiently.

 

  • Information access

ERP information to which they did not previously have access was integrated, unifying all data in a single system. This unification allows for better information management, ensuring that all teams have access to data for their operations.

 

  • Detailed reports

Detailed reports were generated for the different Hiraoka teams, facilitating informed decision making. These reports enable marketing, sales and customer service teams to analyze their performance, identify areas for improvement and adjust their strategies to achieve better results.


Dinterweb's implementation of HubSpot has been a key factor in Hiraoka's digital transformation, allowing them to centralize their information, improve communication and optimize their sales and marketing processes.

If you would like to learn more about how Dinterweb can help your company achieve similar results, we invite you to write to us. Our team is ready to advise you and provide you with technological solutions that will boost your success.

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