https://blog.dinterweb.com/pt/caso-exito/bella-piel

Bella Piel streamlines its internal processes using HubSpot

Implemented services:
Marketing Hub Marketing Hub
Sales Hub Sales Hub
Onboarding Onboarding
detalle bella piel

Keep Your Skin in Perfect Condition with Bella Piel

Bella Piel is a dermatological store in Colombia, specializing in the marketing and distribution of high-quality beauty products.

With a focus on dermatological cosmetics, pharmaceutical products, and toiletries, Bella Piel offers a wide portfolio featuring the best brands and specialized dermatological products for the care of the face, hair, and body.

Learn more about Bella Piel by visiting their website here.

  • Industria
    Industry
    Beauty
  • Tamaño de la empresa
    Company Size
    200 employees
  • Ubicacion
    Location
    Colombia

Challenges Faced by Bella Piel

Reto: Manual processes and lack of follow-up

Manual processes and lack of follow-up

Bella Piel approached Dinterweb for the implementation of marketing and customer service functions in HubSpot but faced multiple challenges:

  • Control and Delivery Tracking: The processes were very manual, making it difficult to have adequate control over deliveries.
  • Customer Service Follow-Up: They could not effectively track customer service cases, which impacted customer satisfaction.
  • Disconnected Communication Channels: The communication channels were not integrated with sales and logistics, leading to uncertainty about the status of deliveries.
  • Separate Tools: They used different tools to manage these processes, complicating coordination and the flow of information between teams.
Reto: Need for Information Centralization

Need for Information Centralization

To address these issues, Bella Piel sought to unify all their processes and data onto a single platform that would facilitate the team's work and improve operational efficiency. This need for information centralization and resolution of technical doubts was crucial for achieving a successful implementation that met Bella Piel's expectations and significantly enhanced their marketing and customer service operations.

How Dinterweb Addressed Bella Piel's Challenges

Logistics Customer Service

We addressed the logistical challenges through a structured process organized into stages within a pipeline in HubSpot. This methodology allows for clear visibility of each delivery order's status, assignment of specific tasks, and efficient measurement of delivery times.

We implemented a comprehensive process that allowed for receiving requests from various channels, generating tasks and real-time notifications to enhance response opportunities. We created reporting dashboards that provide real-time metrics on service time and quality, improving decision-making.

We met with the teams to analyze their issues and determine the appropriate solutions we could offer.

Resultados de un acompañamiento de HubSpot junto a Dinterweb

  • Bella Piel successfully centralized the management of its logistics and customer service teams onto a single platform, HubSpot, facilitating coordination and tracking of operational activities.
  • The field team can now use HubSpot to generate reports and gain a clear view of orders, allowing them to anticipate potential issues.
  • The customer service team can review and analyze common cases, improving both efficiency and quality of service.
  • Bella Piel can now measure response times and make strategic decisions based on real data, enhancing efficiency and customer satisfaction.
  • The implementation of HubSpot has significantly reduced time and manual tasks, such as downloading and sending Excel sheets, allowing the team to focus on higher-value activities.
  • Previously, information was delayed in Excel sheets, prolonging customer wait times. With HubSpot, information is updated in real-time, improving operational efficiency and reducing customer wait times.
  • Bella Piel can now measure team performance more accurately, identifying areas for improvement and recognizing good performance.
  • Employees had to switch between systems to review information. With HubSpot, all data is available on a single platform, facilitating access and data management.

These results have enabled Bella Piel to significantly improve operational efficiency, coordination between teams, and customer satisfaction, establishing itself as a leading company in the beauty products market in Colombia.

Would you like to be our next success story? Let’s talk!

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