Among all the CRM options available in the market, HubSpot and Salesforce have established themselves among users as the two best in terms of satisfaction and adoption. Both platforms offer a consistent solution capable of expanding to keep pace with business growth.
Yet, the differences begin to emerge as we look at how both platforms were created and how their foundations positively or negatively influence the ease of use and adoption of the software. On this page we seek to help you understand the differences between HubSpot and Salesforce so you can choose the ideal CRM for your business development.
Let's start by getting to know these two great CRM options better.
What does HubSpot do?
HubSpot is a cloud-hosted CRM system that makes it easy for organizations to manage their customer relationships, helping them grow in the right way. HubSpot's software includes integrated tools for sales, customer service, marketing and content management, all working in a coordinated manner from a single database. Its unified design ensures a seamless user experience that is easy to implement.
HubSpot Features
CRM
- Enables centralized management of contacts and companies.
- Facilitates tracking of all customer interactions.
- Records and organizes team activities.
Marketing Hub
- Automates marketing processes.
- Facilitates the creation and sending of email marketing campaigns.
- Allows the creation and management of landing pages.
- Includes tools for social media management and SEO optimization.
- Generates and manages leads.
Sales Hub
- Automates and optimizes sales processes.
- Offers configuration, pricing and quoting tools.
- Helps manage the sales pipeline.
- Provides detailed analysis of sales activities.
- Includes features for mail sequences and meeting scheduling.
Service Hub
- Manages tickets and customer service cases.
- Provides an accessible knowledge base.
- Enables satisfaction surveys.
- Offers live chat and chatbots for customer service.
- Includes reporting and service analysis tools.
CMS Hub
- Facilitates the creation and management of websites.
- Allows you to customize content for different audiences.
- Optimizes content for search engines.
- Integrations and Marketplace
- Integrates third-party applications to extend its capabilities.
- It has a marketplace of additional applications.
What does Salesforce do?
Salesforce and its CRM system, offers different applications that facilitate sales, services, marketing and other areas of a company. All of its tools are geared toward improving the interaction between companies and their customers. Unlike HubSpot, Salesforce has expanded primarily through acquisitions, which can lead to a more divided user experience and may require more resources to implement and maintain.
Salesforce Features
Next, let's compare the core functionalities of both CRMs:
Sales Cloud
- Manages contacts, accounts and sales opportunities.
- Facilitates sales forecasting and process automation.
- Provides detailed analysis of sales activities.
Service Cloud
- Manages customer service cases and tickets.
- Automates services and provides a knowledge base.
- Includes live chat and chatbots.
- Offers reporting and service analysis tools.
Marketing Cloud
- Automates marketing campaigns.
- Facilitates email marketing and social media management.
- Provides detailed marketing analytics.
- Allows you to manage integrated marketing campaigns.
Commerce Cloud
- Manage e-commerce platforms.
- Personalizes online shopping experiences.
- Integrates multiple sales channels.
Community Cloud
- Facilitates the creation of online communities for customers, partners and employees.
- Provides community case management and collaboration tools.
Features between HubSpot and Salesforce CRM
|
Feature |
HubSpot CRM |
Salesforce CRM |
|
Architecture |
Single code base |
Built through procurement |
|
Learning curve |
Easy to use and adopt |
Requires more resources and training |
|
Implementation and maintenance |
Less need for external administrators |
Greater need for external consultants |
|
User interface |
Organized, simple and intuitive |
Varies according to products purchased |
|
Flexibility and control |
Easy internal organization and administration |
Requires trained administrators |
|
Automation and sales tools |
Includes mailing templates, message sequences, meeting scheduling |
Wide range of tools available, more configuration required |
|
Analysis and reporting |
Integration of data and tools |
Customizable reports, more complex configuration |
|
User experience |
Consistent and unified |
Less integrated due to acquisitions |
|
Plans |
Tools available for free |
Charges per user and requires paid add-ons for essential features |
After reading through these features of each of the CRMs, you may notice that choosing the ideal CRM depends largely on the specific needs your business presents. HubSpot and Salesforce are leading choices that offer powerful customer relationship management solutions, but they excel in different areas.
- HubSpot stands out for its consistent and easy-to-use user experience, with all of its tools designed to work together from a single database. It is ideal for companies looking for a comprehensive solution that is simple to implement.
- Salesforce offers a wide range of functionality through purchased products, allowing for almost unlimited customization. However, it can require more resources and expertise to set up and maintain. It is ideal for companies that need advanced capabilities and are willing to invest in customization and administration.
Ultimately, the choice between HubSpot and Salesforce will depend on your specific needs, resources and business goals. If you decide on HubSpot, we at Dinterweb are here to provide you with a successful implementation and maximize your CRM investment.
