https://blog.dinterweb.com/pt/caso-exito/prodynamics

The #1 experts in tires and rims optimized their sales processes with HubSpot

Implemented services:
Marketing Hub Marketing Hub
Sales Hub Sales Hub
Service Hub Service Hub
detalle pro dynamics

Improving Sales Efficiency

Prodynamics is the leading automotive company in Mexico, specializing in the sale of tires, rims, and accessories, in addition to offering basic mechanical services.

With over 18 years of experience, they have established themselves as the #1 in the industry, thanks to their quality, responsibility, and commitment to customer safety.

They have 70 branches across Mexico, including key cities such as Aguascalientes, Guadalajara, Monterrey, and Mérida. Prodynamics offers a wide catalog of products from top brands like Michelin, Pirelli, Yokohama, Goodyear, and more.

For them, the quality of their merchandise and the personalized attention of their team are essential, ensuring that every product and service is delivered in the best condition.

Their commitment to diversity and integrity in every aspect of the business has allowed them to grow and become a benchmark in the sector, always offering top-quality products and services.

Learn more about Prodynamics by clicking here.

  • Industria
    Industry
    Retail
  • Tamaño de la empresa
    Company size
    500 employees
  • Ubicacion
    Location
    México

Challenges faced by Prodynamics

Reto: Doubts about using the CRM

Doubts about using the CRM

Despite implementing a CRM, the team had difficulties using it efficiently, which prevented them from fully leveraging the tool.

Reto: Sales and Marketing Challenges

Sales and Marketing Challenges

Prodynamics lacked a clear vision of digital sales, which hindered the creation of effective digital marketing strategies.

Reto: Increase in Digital Revenue

Increase in Digital Revenue

They faced the challenge of boosting revenue from their digital channels.

Reto: Technical Configuration Issues

Technical Configuration Issues

The initial CRM setup presented technical challenges, making it difficult to use the tool smoothly.

Reto: Inefficient Recruitment Process

Inefficient Recruitment Process

The hiring process in HR lacked organization and proper tracking, affecting efficiency when recruiting new staff.

How Dinterweb Addressed Prodynamics' Challenges

Centralization and Optimization Improvement in Internal Processes Training and Support

Dinterweb connected the different customer acquisition channels, such as ads and social media, into HubSpot, allowing all marketing-related data to be centralized.

A structured pipeline was implemented in HubSpot Sales Hub, which improved KPI visibility and enabled detailed tracking of sales at each stage of the process.

Using HubSpot Service Hub, a specific workflow was developed for the human resources department, which improved transparency and control over the hiring process.

Dinterweb provided ongoing guidance and technical support to resolve questions and optimize the use of HubSpot in the areas of marketing, sales, and service.

Dinterweb stands out for its focus on strategic consulting, offering honest and challenging guidance that enables companies to tackle their challenges effectively. In the case of Prodynamics, after a thorough analysis, we concluded that it was necessary to implement the aforementioned solutions.

Results of Partnering with Dinterweb

  • Increase in Operational Efficiency

With the implementation of HubSpot, Prodynamics improved information management while automating various processes, allowing the team to focus on higher-value activities. Operational efficiency increased significantly, as precise, real-time tracking of every stage in the sales and marketing process became possible, eliminating duplications and reducing manual errors.


  • Increase in Digital Revenue

By integrating all digital acquisition channels into HubSpot, Prodynamics gained a clear and comprehensive view of its digital sales performance. This allowed them to adjust and optimize their marketing strategies, resulting in a significant increase in revenue generated through digital channels. Understanding conversion points and the effectiveness of each campaign enabled Prodynamics to focus resources on the tactics that delivered the best results.

 

  • Improved Recruitment Experience

With HubSpot Service Hub, Prodynamics transformed its recruitment process. Managing candidates had previously been a challenge, but with the new automated workflow, the HR team was able to maintain detailed control of every stage of the hiring process. This not only sped up the talent onboarding time but also ensured that the right candidates were selected more efficiently, ensuring a well-organized and transparent process.

 

  • Effective HubSpot Adoption

Faced with initial technical difficulties, Prodynamics greatly benefited from the ongoing support provided by Dinterweb. The personalized consultations allowed the Prodynamics team to not only overcome obstacles in using HubSpot but also to maximize the platform’s capabilities. Thanks to this guidance, Prodynamics fully integrated HubSpot into its daily operations, optimizing the tool’s use in marketing, sales, and human resources processes.

If your company also needs to maximize your investment in HubSpot, Dinterweb offers a range of services tailored to your needs. Whether you’re seeking goal-driven implementation to achieve specific objectives, continuous implementation for progressive development, or integration support to connect all your tools, we’re here to guide you every step of the way.

Our team is committed to helping you get the most out of HubSpot, ensuring that your investment translates into tangible results and sustainable growth.

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