Success case of Grupo Roble

Written by Danilo Gonzalez Ugalde | Feb 1, 2024 4:35:27 PM

Challenges faced by Casas Roble

When Casas Roble decided to start working with Dinterweb in July 2019, it had three main clear needs:

Dinterweb: strategic partner of Casas Roble

Understanding that the Casas Roble team was in a tool and management deficit, Dinterweb decided to implement an Inbound strategy focused on 6 elements:

Results of a successful inbound strategy implementation

1. Improvements in response times

2. Effective use of the HubSpot CRM by the sales team since August 2019.

3. Contact generation through landing pages for 2 of the projects in El Salvador.

Paseo del Prado

Altos Tower

4. Use of chatbots for conversational marketing.

5. Overall results of email marketing, with over 60 thousand emails sent.

6. Positioning of keywords in both El Salvador and Panama.

After paid advertisements, the first organic result is from Grupo Roble.

7. Generation of qualified leads on the website.

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