https://blog.dinterweb.com/pt/caso-exito/grupo-estrata

Strata Group optimizes its real estate project management with HubSpot

Services implemented:
Marketing Hub Marketing Hub
Sales Hub Sales Hub
detalle-grupo strata

Improving Sales Processes for Real Estate Developments

Grupo Strata is a real estate developer based in Guatemala, dedicated to the development, design, planning, analysis, and execution of real estate projects.

With 250 employees, they specialize in offering optimal solutions for their clients and users in the Guatemalan real estate market. Their goal is to provide the best options through well-planned and executed projects.

Learn more about Grupo Strata and their real estate developments in Guatemala by clicking here

  • Industria
    Industry
    Real Estate
  • Tamaño de la empresa
    Company Size
    250 employees
  • Ubicacion
    Location
    Guatemala

Challenges faced by Grupo Strata

Reto: Visibility of New Leads and Opportunities

Visibility of New Leads and Opportunities

They lacked an efficient tool to manage leads generated by the new project.
 
Reto: Lack of Sales Tools

Lack of Sales Tools

The sales team lacked the tools to optimize performance and follow up with potential clients.

Reto: Disorganization in Marketing and Sales Processes

Disorganization in Marketing and Sales Processes

There were no defined or aligned processes between the marketing and sales teams, making it difficult to track contacts, performance metrics, and follow up on leads effectively.

Reto: Lack of Automations

Lack of Automations

There was no task recording and automation system to visualize team activity and ensure effective follow-up.

Results from Working with Dinterweb

Implementation Configuration and Standardization Automation and Training

CRM configuration to centralize marketing efforts, facilitating connection with digital platforms and campaign tracking.

Development of a customized sales pipeline to manage the sales process and ensure opportunity tracking.

A pipeline was designed to fit Grupo Strata's sales process, allowing for clear visualization of business opportunities at each stage.

Processes between the marketing and sales teams were defined and aligned, creating a lead management map to ensure traceability and effective follow-up.

Automations were implemented for notifications, tasks, and contact assignments, ensuring continuous follow-up of leads.

Dinterweb trained the marketing and sales teams on using HubSpot, optimizing its use, and ensuring proper adoption of the implemented tools.

Dinterweb intervened to help Grupo Strata overcome these challenges through strategic consulting and the implementation of HubSpot in the marketing and sales areas.

Results from Working with Dinterweb

  • Increased Operational Efficiency

Data centralization and process automation optimized sales and marketing management, improving overall efficiency

 

  • Better Lead Management

With the implementation of the pipeline and process automation, the sales team was able to effectively follow up on leads, improving conversion rates.

 

  • Optimized Recruitment Process

A more efficient recruitment process was implemented, managed through HubSpot Service Hub, accelerating the onboarding of new talent.

 

  • Improved Decision-Making

Complete data visibility allowed the company to make better-informed strategic decisions

 

The collaboration between Dinterweb and Grupo Strata transformed the company’s marketing and sales processes by centralizing information and optimizing lead follow-up. If your company is looking to maximize HubSpot's potential and needs a tailored implementation, Dinterweb offers goal-oriented implementation services, ongoing implementation, and integration support to help you get the most out of your investment in HubSpot.
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